Kalahari round 2

I worked as the editor on the Kalahari.com campaign last year. After spending lots of time with Conn, the creative director, I was briefed on the new Kalahari.com ad called the "1 millionth customer slap". This was my first real directing job in the ad world. I must say i feel very fortunate. Kalahari's concepts have always been good and their commercials really funny so it was a big ask to create something lekker and up to standard. Thanks to the peeps( Conn, Gina, Rochelle and Rod) from JWT.

Click here to check it.

Neels, golf and things

Ive been playing a bit golf with Neels van Jaarsveldt lately. He plays better than me and is the owner of a certain driver that i can hit for miles that i always borrow when we play together. What a legend.

It all began when i work with him on a music video a long time ago. Last year the DSTV channel MK asked me to come up with a concept and make a commercial for the release of their popular Hoordosis cd. I asked South Africas favourite son Neels to join me on the job. I also asked my friend Matt Edwards from Metropolitan Republic to help with the creative. We've been friends for a long time. What a champ! Matt's career is on the up and will soon join his girl in Prague to act all main and european working as an art director. I will certainly see him in Cannes next year!

These were nominated for a Pendoring award in 2010. I also did the animation having the pleasure to work with the designs of one of South Africas most talented artists, Louis Minnaar, to create the titles. Check out his work at www.Louisminnaar.com.

Mercedes

I was stoked when this Mercedes job i worked on was shortlisted for Cannes 2011. It gave me the opportunity to go the south of France and have a couple glasses of rosé thanks to the lovely people at Groundglass. Thanks Janette and Debs. Anyway its another co directing job with my mate Thomas Ferreira. This video shows how the ad worked. Thanks Alexis Johann and Daneel from 140BBDO!

*update* It won a Gold and Bronze Loerie. KIFF!

Check it charna

I've had a cool working relationship with Matt and Wes, creative team from Metropolitan Republic in Joburg. They asked me to come on set with them and film the viral part of a Wimpy Campaign for the Champ burger. They found this guy that looks exactly like Hulk Hogan, the only difference is his castle and dragon themed house, his love for bikes and the fact that he is afrikaans. He was such a rad character and it was funny to check him ad lib and get into the character of Mike Mitchell. This is the long version but one of the short webisodes made it as a Loerie 2011 finalist.



After a couple of months the agency asked me to recut,regrade and take the spot into audio again adding my viral footage into the actual TV commercial. We had a blast making it pretty weird. YUM! Check it charna!!!!! This ad is also a Loerie finalist. I did not direct this ad but am credited as a Cinematographer and editor. Nice!!!

Wimpy 'Champ' 30" TVC from Chemistry101 on Vimeo.

CY till i die

Jack Parow asked me to do another video for him. After thinking about some ideas i took them to Thomas Ferreira and we worked on them together co directing the video. Arno Kruger helped us with some next level graphix and Carlos Feyder cut the video. In that time Arno, Carlos and I started a little company called THE INSTITUTE OF AMAZING SHIT. Check it

Kalahari.com ads

I had the privilege to edit for Sacha Waldman. If you don't know who he is go google him. He is an amazing photographer. These ads were done through JWT. Conn Bertish was the creative director on the job and it was an amazing experience all the way through.

DANS DANS DANS

So this was my second go at directing. Had a bit more money for this one. I hate sand now but love the track and the vibe. Spent a week in Jozi to online this with Hotel de ville.